Conversation intelligence for in-person business

Turn every in-person conversation into revenue intelligence.

Relay captures the conversations your teams have at trade shows, customer meetings, conferences, and field events, then turns them into structured records, personalized follow-up, CRM activity, and measurable revenue insight.

Works alongside Salesforce & HubSpot No badge-scanner rental. No hardware.
● Live capture TechExpo · Booth 214
DM
Dana Marsh
VP Operations · Northwind Logistics
Voice note0:38
Renewal Q4 2 sites Competitor: Acme
Relay summary 3s ago

Dana is evaluating a multi-site rollout for Q4. Currently on Acme, frustrated by support response times. Wants a security review and pricing for 2 locations.

Qualification   Qualified · High intent
Next step   Send security overview + 2-site quote
Draft follow-up Personalized
Hi Dana, great meeting you at TechExpo.
Attaching the security overview you asked about, plus pricing for both sites. Happy to set up a short review with your ops lead…
Synced to Salesforce · Activity + task created
Built to connect with the revenue stack your teams already use Salesforce HubSpot Slack Outlook Zapier
Our belief

Business is built through conversations.

Every customer relationship begins with one. Every expansion. Every renewal. Every partnership. Every deal.

Yet the most valuable conversations in your company are often the ones nobody remembers. The details disappear, the commitments fade, the context is lost.

Relay exists to change that. We believe no valuable conversation should ever be forgotten.

The opportunity

Wherever your people meet customers, Relay belongs.

Trade shows are where Relay starts. They are nowhere near where it ends. Every setting below creates conversations worth remembering.

Trade shows Customer visits Executive briefings Plant tours Partner meetings Roadshows Site visits Networking events Association conferences Hosted dinners Distributor meetings Recruiting events

If your people meet customers in person, Relay belongs in their pocket.

The problem

Millions of business conversations happen every day. Most are forgotten.

The details disappear. The commitments fade. The context is lost. Yet those conversations quietly decide who buys, who renews, who expands, and who churns. The intelligence your company needs most is the intelligence it captures least.

Where it goes

Your most valuable conversations are happening outside your systems.

Companies invest heavily in events, travel, field sales, executive meetings, and customer engagement. Yet the knowledge created in those conversations rarely makes it into a system anyone can use. It ends up:

  • Written in notebooks and never revisited
  • Stored in personal phones and inboxes
  • Entered into the CRM days later, if at all
  • Reduced to a single scanned contact
  • Shared inconsistently, or forgotten entirely
Relay makes every conversation part of your company's institutional memory.
Today: intelligence leaks away
Great booth conversation
Buying timeline, competitor, next step
A few words in a notebook
Illegible by Monday
with Relay
Captured, structured, routed
Summary + qualification + follow-up + CRM activity
SyncedOwnedMeasured
The difference

The same conversation. Two very different outcomes.

Without Relay

Scattered, delayed, and mostly lost
  • Notes in a notebook
  • Photos on a phone
  • A stack of badge scans
  • Business cards and sticky notes
  • CRM updated Friday night, if at all
  • Follow-up that never happens
  • A relationship no one else can see

With Relay

Captured, structured, and acted on
  • Conversation captured in the moment
  • AI summarizes what mattered
  • CRM updated instantly
  • The account team is notified
  • Personalized follow-up drafted
  • Pipeline influence tracked
  • The relationship remembered, by everyone
A new category

The system of record for in-person interactions.

Every layer of the revenue stack captures something. One layer has been missing: what actually happens when your people meet customers face to face.

Email

Written communication

Captures what was sent and received in writing.

Video

Virtual meetings

Records and analyzes conversations that happen on a call.

CRM

Accounts & opportunities

Tracks the pipeline, records, and deal stages.

Relay

Face-to-face conversations

Captures the context, intent, and next steps created in person.

Relay does not replace your CRM. It makes your CRM more complete, adding the in-person context, intent, and next steps that written and virtual channels never see.

How Relay works

From a handshake to a CRM-ready record, in one flow.

Relay follows the natural arc of an in-person interaction: capture the person, capture the conversation, let Relay build the record, and act while it is still fresh.

Badge
Person captured
Voice note
Conversation captured
AI summary
Understood
CRM
Synced instantly
Pipeline
Influence tracked
Revenue
Measured

One flowing path from the moment you meet someone to the revenue it creates.

1

Capture the person

Start from however you met them, in seconds.

Event badgeQR codeDigital cardBusiness cardManual entryCRM contact
2

Capture the conversation

Record what was actually discussed, not just a name.

Voice notesTyped notesInterestsTimelineCompetitorsCommitmentsPhotos
3

Relay creates the record

AI turns the interaction into a structured, shareable record.

SummaryKey topicsQualificationNext stepsAccount contextCRM-ready activity
4

Act immediately

Turn the record into coordinated follow-through.

Draft follow-upAssign ownerCreate taskNotify account teamSync to CRMTrack outcome
The magic moment

Watch the intelligence get created.

One 40-second voice note at the booth. This is everything Relay builds from it, automatically, before your rep reaches the next conversation. You are not filing a record. You are watching one write itself.

Voice note captured0:40 at Booth 214 input
Conversation summarizedMulti-site rollout, Q4 timeline, on Acme ✓ done
Lead qualifiedHigh intent, budget owner identified ✓ done
Stakeholders suggestedLoop in ops lead and security reviewer ✓ done
Salesforce updatedContact, activity, and task created ✓ synced
Follow-up email draftedSecurity overview and 2-site pricing, ready to send ✓ ready
Next meeting proposedManager notified, review slot suggested ✓ scheduled
Product

More than contact capture. A record of what mattered.

Relay captures the conversation, understands it, and moves it into action, so nothing valuable stops at a scanned badge.

Conversation capture

Capture what was discussed, what mattered, and what happens next.

Voice, notes, interests, products, qualification, timeline, competitors, and commitments, captured in the moment while the conversation is still fresh. Relay records the substance of the interaction, not just who you met.

DM
Dana Marsh
Northwind Logistics
● Recording
Products: Fleet, InsightsTimeline: Q4Budget owner2 sites
AI-generated summaries

Notes and voice become a clean record within seconds.

Relay turns raw input into a structured, readable conversation summary with the key topics, interests, and signals surfaced. No writing up your day at midnight in a hotel room.

Relay summaryGenerated in 3s

Dana is scoping a multi-site rollout for Q4, currently on Acme and frustrated with support. She asked for a security overview and pricing for two locations, and can bring in her ops lead for a review.

Qualification
Qualified · High
Sentiment
Positive · Urgent
Intelligent follow-up

Personalized follow-up built from the real conversation.

Relay drafts email and next steps grounded in what was actually said, not a generic post-event template. Follow up while the conversation is still fresh, and let managers see it happen.

Draft follow-upReady to send
To: dana.marsh@northwind.co
Following up from TechExpo, Dana

Great to meet you at Booth 214. As promised, here is the security overview and pricing for both of your sites. I also flagged the support concerns you raised, we handle those very differently. Would a short review with your ops lead next week work?

Relationship intelligence

Walk into every conversation already knowing the context.

Before your rep says a word, Relay surfaces the history that matters: who has met this account, what was promised, what is unresolved, and what to raise next. The intelligence your best people carry in their heads, available to everyone.

Relay already knows Northwind Logistics
You have met this customer twice.TechExpo 2025 and a Q1 site visit
Renewal in 61 days.Auto-renews unless a plan change is agreed
Open support issue.Escalated ticket on API reliability
Mentioned a pricing concern last March.Flagged multi-site cost as a blocker
Suggested discussion
Ask about their expansion into Europe.

CRM integration

Send contacts, notes, activities, qualification data, tasks, and ownership into Salesforce, HubSpot, or your connected system.

Team visibility

Give managers a live view of conversations, activity, follow-up status, and opportunity signals across the whole team.

Relationship history

See every previous interaction with the contact or company before you begin the next conversation.

Event & field analytics

Measure meetings, conversations, qualification, follow-up, engagement, pipeline influence, and outcomes.

Offline-ready mobile

Capture interactions even when venue Wi-Fi is unreliable. Everything syncs automatically once you reconnect.

Consistent qualification

Standardize how every rep qualifies a conversation, so the data reaching your CRM is clean and comparable.

Use cases

One intelligence layer for every place your team meets customers.

Trade shows are the wedge. Relay is built for every face-to-face revenue interaction, from the show floor to the customer's office.

At a trade show

Capture the booth conversation, not just the badge.

Turn a busy show floor into a clean, qualified pipeline. Scan the badge, capture the conversation, and Relay handles the summary, qualification, and follow-up before your team leaves the hall.

  • 1 Scan badge or QR at the booth
  • 2 Add a quick voice note on interest and timeline
  • 3 Relay drafts the qualification and follow-up
  • 4 Contact and activity land in the CRM the same day
TechExpo 2026Booth 214
148
Conversations captured
61
Qualified · high intent
92%
Follow-up sent same day
3.2h
Avg. time to follow-up
During a customer meeting

Record decisions, risks, and commitments as they happen.

Keep the room focused on the customer while Relay captures the substance. Decisions, stakeholders, risks, and next steps become a shared record the whole account team can act on.

  • 1 Capture attendees and their roles
  • 2 Note decisions, risks, and commitments
  • 3 Relay assigns owners and next steps
  • 4 The account team is notified automatically
Meeting recordNorthwind · QBR
Decision
Move to 2-site pilot in Q4
Risk
Security review required before signature
Owner
A. Rivera · due Friday
At an executive briefing

Create a shared summary and distribute the actions.

High-value briefings deserve more than a memory. Relay produces a shared summary and routes the resulting actions to the account team, so momentum from the room turns into coordinated follow-through.

  • 1 Capture attendees and priorities discussed
  • 2 Relay builds a shared executive summary
  • 3 Actions are distributed to owners
  • 4 Account team stays aligned on next steps
Executive summaryShared · 5 recipients
Leadership aligned on a phased rollout, with security and integration as gating items. Three actions assigned across the account team, target decision by end of Q4.
3 actions assigned
During a field visit

Preserve account intelligence and sync it to the CRM.

What your reps learn on site is often the most valuable intelligence you have. Relay preserves it, structures it, and syncs the interaction into the CRM so it never lives only in one person's head.

  • 1 Log the visit and who was present
  • 2 Capture account intelligence in the moment
  • 3 Relay structures notes into CRM activity
  • 4 Context is preserved for the whole team
Site visitNorthwind · Portland
Account intelligence captured
Expansion sites, decision process, incumbent
Synced to Salesforce · Activity logged
Trade showsConferencesCustomer meetingsExecutive briefingsField visitsPartner eventsUser conferencesRoadshowsDistributor meetingsHosted dinnersNetworking events
Built for the whole revenue team

Value for everyone who touches the conversation.

From the rep at the booth to the operator cleaning the pipeline, Relay gives each role what they actually need.

For sales representatives

Spend time selling, not writing up your day.

Less CRM administration
Faster, personalized follow-up
Full relationship context
Clear next steps every time
Fewer forgotten conversations

For sales leaders

See what your team is hearing in the market.

Visibility into field activity
Follow-up accountability
Opportunity and risk signals
Coaching insight from real conversations
Team-level conversation trends

For marketing & events

Finally connect events to pipeline you can prove.

Better event ROI measurement
Stronger lead quality
Faster lead handoff to sales
More complete engagement data
Evidence of pipeline influence

For revenue operations

Clean data in, consistent process out.

Standardized data capture
Cleaner CRM records
Better attribution
Consistent qualification
Reduced manual data entry
Who it is for

Built for the teams who carry the revenue relationship.

Sales teams Field sales Marketing & events Revenue operations Customer success Executive teams

Early access is opening to teams already running Salesforce, HubSpot, and Microsoft Dynamics.

Executive analytics

Know what happened, not just how many badges were scanned.

Relay turns thousands of individual conversations into a clear picture of what your teams are hearing, which events created pipeline, and where follow-up is falling behind.

Relay · Field Intelligence Last 90 days
2,914
Total conversations
1,106
Qualified conversations
88%
Follow-up completed
$4.2M
Pipeline influenced
Pipeline influenced by event
TechExpo 2026$1.4M
LogiCon West$1.1M
Exec Briefing Q3$820K
Partner Summit$560K
Regional Roadshow$320K
Conversation outcomes
38%
qualified
Qualified · high intent 38%
Nurture 22%
Informational 40%
Which events actually created pipeline?
Which accounts did we engage in person?
What did customers repeatedly ask for?
Which objections came up again and again?
Which conversations still need action?
Where is follow-up falling behind?
Built to connect with your revenue stack

Relay works with the systems your team already uses.

Relay is designed to complement the revenue stack you have, connecting in-person activity with the CRM, communication, and automation tools your team already relies on.

Salesforce logoSalesforce
HubSpot logoHubSpot
DMicrosoft Dynamics
GGmail
OOutlook
SSlack
Microsoft Teams logoMicrosoft Teams
Zapier logoZapier
Google Sheets logoGoogle Sheets
XExcel
Webhooks
API

Integrations are rolling out through early access. Tell us your stack when you join and we will prioritize the connections your team needs first.

For event organizers

Give every exhibitor a better way to prove event ROI.

Relay comes from ExpoGenie, so organizers can enable it for exhibitors: a more valuable event experience for your customers, and aggregate insight into adoption and engagement for you. No hardware to rent, no scanners to ship.

A better exhibitor experience
Higher perceived event value
Stronger renewal conversations
Increased lead-capture adoption
Post-event engagement reporting
Easy mobile activation, no hardware
Organizer viewTechExpo 2026
312
Exhibitors on Relay
78%
Lead-capture adoption
24K
Conversations captured
4.7
Avg. exhibitor rating
Adoption up 41% vs. rented scanners
Designed for enterprise control

Enterprise-ready by design.

Relay is built to fit inside how enterprise revenue teams already operate: your data, your permissions, your controls.

Access & permissions

Role-based access and CRM permissions so people see what they should, and nothing they shouldn't.

Secure data handling

Your conversations are your company's data, handled with secure storage and clear ownership.

Administrative controls

Configurable retention and administrative controls so operations and RevOps stay in charge of the data.

SSO on the roadmap

Enterprise integrations and single sign-on are on the roadmap as Relay moves through early access.

Privacy-conscious AI

AI is applied to specific tasks like summarization and follow-up, with a privacy-conscious approach to how it uses your data.

Data ownership

Your interactions belong to you. Relay keeps them portable and connected to the systems you control.

Relay is entering early access. We are transparent about what exists today and what is on the roadmap, and we will not overstate integrations or claim certifications that are not yet in place.

The bigger picture

This is bigger than follow-up. It becomes your company's memory.

Every captured conversation compounds. One record helps a rep. Thousands, connected, become an intelligence layer no competitor can copy: everything your company has ever learned in person.

Searchable.·Summarized.·Connected.·Shared.·Measured.
What objections did manufacturing mention? Who has already met this account? What happened in every meeting with Boeing? Which competitors came up most this year?

Relay becomes your company's memory.

The vision

No valuable conversation should ever be forgotten.

Relay is building the memory layer for in-person business. Every conversation can become shared context, a coordinated next step, and a durable part of the customer relationship.

Your people already create the intelligence. Relay makes sure your company keeps it.

Early access

Bring your in-person conversations into the revenue system.

Relay is preparing for early access with selected event organizers, exhibitors, and field sales teams. Join the list to help shape the product and be first in line.

  • Capture every meaningful in-person conversation
  • Turn it into structured, CRM-ready intelligence
  • Follow up faster and measure the impact

We will only use your details to contact you about Relay early access.