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Co-Founder and CEO of ExpoGenie, a trade show management software company based out of San Francisco, CA. Prior to ExpoGenie, he was co-founder of ConvoSpark, an event management agency, and before that spent 8 years working in exhibitor sales and fulfillment for FreemanXP.
In his spare time when he is not spending family time with his wife and daughter, Derek enjoys going on outdoor adventures such as hiking, snowshoeing, and paddle boarding in beautiful Bend, Oregon.
Exhibiting and sponsoring at conferences can be a significant investment for companies, making it crucial to measure the return on investment (ROI) to ensure that these efforts are worthwhile. However, calculating ROI in the context of conferences involves more than just tallying up costs and direct sales; it requires a comprehensive understanding of various metrics, […]
Artificial Intelligence (AI) is poised to revolutionize the event industry, offering innovative solutions that can enhance the planning, execution, and evaluation of events. From personalized attendee experiences to data-driven decision-making, AI is transforming the way event professionals operate, such as attendee and exhibitor management software, making processes more efficient and outcomes more impactful. In this […]
Event planning has evolved significantly with the advent of technology, but as event organizers adopt multiple tech solutions to manage different aspects of an event, they often encounter a new set of challenges. The problem of managing too many technology solutions can lead to inefficiencies, increased costs, and a fragmented attendee experience. In this article, […]
In today’s competitive landscape, sponsorships have evolved far beyond the traditional model of logo placements and banners. Conferences and trade shows now offer numerous innovative sponsorship opportunities that not only enhance brand visibility but also deliver significant value to both sponsors and attendees. By leveraging modern tools such as exhibitor management software, organizers can streamline […]
In the ever-evolving landscape of marketing, businesses are continually seeking ways to maximize their return on investment (ROI) and build deeper connections with their target audience. While traditional media advertising has its place, exhibit management software has emerged as a powerful tool that offers superior value and engagement. Here’s why. The Power of Event Sponsorship […]
Trade shows offer a unique opportunity for businesses to showcase their products and services, connect with potential clients, and stay abreast of industry trends. However, success at a trade show doesn’t happen by chance. It requires meticulous planning, a well-executed marketing strategy, and effective follow-up initiatives. In this article, we will explore how companies exhibiting […]
Exhibitor management software is more important than ever for managing an event with sponsors and exhibitors. As events have become more complex and technology-driven, the need for a centralized platform for managing sponsors and exhibitors has increased. In this article, we will discuss why exhibitor management software is essential and how it can help event […]
Tradeshows and expos are essential for businesses to showcase their products and services to a large audience. Exhibitor floor plan software is crucial in ensuring that the event runs smoothly, and attendees can navigate through the exhibition with ease. A well-designed floor plan can also help to optimize the use of space and increase the […]
Trade shows and exhibitions are an important part of many industries, providing a platform for businesses to showcase their products and services to potential customers and clients. Event planners are responsible for organizing these events, and one of the key components of their job is managing exhibitors. This involves assigning booth spaces, tracking exhibitor information, […]
Before the pandemic in 2020, event planners worldwide were already beginning to invest in exhibitor management software more and more, doing away from chaotically managing their shows with emails and spreadsheets. Fast forward midway through 2022, and projections are showing that the need for exhibitor management software has exponentially increased. What we’ve learned is that […]