💡 The Event Tech Stack Behind 300+ Revenue-Driving Events

At ExpoGenie, we work with over 100 clients who collectively ran more than 300 events on our platform last year — and we noticed some patterns.

By anonymizing and analyzing the data, we uncovered which tools event planners rely on most to drive revenue, streamline workflows, and deliver great experiences for attendees, sponsors, and speakers.

We mapped it all out in a visual flow (scroll down to see it), but here’s the breakdown of the most common and effective tools used across the event lifecycle — and how the most successful teams are using them.

🔧 Step 1: Drive Registrations & Revenue

Revenue starts with getting people through the (virtual or physical) door — and that means a solid registration setup.

• Attendee Registration
  Most planners are using platforms like Cvent, Eventbrite, or Swoogo for attendee registration. These tools are proven, scalable, and well-integrated with payment systems and CRMs.

• Sponsor & Exhibitor Registration
  This is where we’ve seen the biggest leap in sophistication. Tools like ExpoGenie are helping teams go beyond spreadsheets to manage booth sales, floor plans, and exhibitor communication — all in one place.

• Speaker Management
  Call-for-paper tools like Sessionboard are helping planners streamline speaker submissions, reviews, and content organization.

⚙️ Step 2: Sync Your Core Systems

The best-run events don’t let data live in silos. We’re seeing a growing focus on integrations across the tech stack:

• CRM
  Platforms like Salesforce, HubSpot, and Zoho help teams capture leads and track engagement across the full attendee journey — from registration to post-event follow-up.

• AMS
  For associations, tools like Novi AMS, iMIS, GrowthZone, and Nimble AMS integrate event data into broader member engagement strategies.

• Integrations & Automation
  Zapier and Make (formerly Integromat) are the go-to middleware tools for keeping everything connected, especially when custom APIs aren’t available.

🏢 Step 3: Nail the On-Site Experience

Revenue doesn’t stop at registration — it extends into the event itself. Here’s what the best teams are using on-site:

• Check-In & Badging
  Tools like ATS and ExpoTools help streamline check-in, badge printing, and traffic flow on-site.

• Lead Capture
  Exhibitors are using ExpoGenie and Cvent LeadCapture to scan badges, qualify leads, and push data directly into CRMs for immediate follow-up.

💸 Step 4: Enable Payments That Work

Collecting payments is critical — and so is making it easy for attendees and sponsors.

• Payment Platforms
  We see widespread use of Stripe, PayPal, Authorize.net, QuickBooks, and Xero — depending on the business model and integration needs.

📈 Trends We’re Watching for 2024

We’re also seeing some exciting new trends on the horizon:

• Smart Lead Routing: Integrating with CRMs to automatically assign leads based on intent signals.

• On-Site Gifting: Tools like Sendoso are being tested by exhibitors who want to instantly follow up high-quality badge scans with a personalized gift.

• AI in Event Ops: Whether it’s content recommendations, speaker outreach, or lead scoring, AI is beginning to touch every part of the event funnel.

📸 Here’s the Visual Breakdown