"The interactive floor plan has been a game-changer. Our exhibitors love being able to select and pay for their own booth space, and the reporting has been invaluable.”
Amy Kane, General Manager, CueSports International
Customer Profile
CueSports International (CSI) is an international pool league and event leader comprised of three divisions: CSI Leagues, CSI Events, and CSI Media. CSI Leagues manages the BCA Pool League and USA Pool League, CSI Events produces numerous amateur and professional events around the globe, and CSI Media creates live streaming and digital content. Through its vision and strategic alliances, CSI is shaping the future of pool.
As the organizer of large-scale events such as the CSI Expo in Las Vegas, CSI manages 60–70+ exhibitors at its flagship events and required a modern solution to replace manual, spreadsheet-driven exhibitor workflows.
The Challenge
Before ExpoGenie, CSI relied heavily on manual processes to manage exhibitors, including paper forms, spreadsheets, and manual credit card processing. As events grew, these workflows became increasingly difficult to manage and scale.
“We were using a very manual process. I was manually charging credit cards, exhibitors were completing paper booth forms, and we had tons of policies in place. It was just unmanageable with the size of our event.”
These processes slowed down booth sales, increased administrative workload, and made it difficult to maintain visibility into exhibitor data.
The Solution
CSI partnered with ExpoGenie to digitize and streamline exhibitor registration, booth selection, invoicing, and reporting.
Key capabilities included:
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Interactive floor plans that allowed exhibitors to self-select and purchase booth space
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Online invoicing and payments, eliminating manual card processing
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Centralized exhibitor data and reporting through a single dashboard
“ExpoGenie has really helped us get out of the stone age. We reduced the amount of staff time spent managing paper forms and piecing together the booth layout puzzle.”
The Results
With ExpoGenie in place, CSI saw immediate and measurable impact:
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Sold out all 86 booths in just one week using the interactive floor plan
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~25% reduction in administrative time spent managing exhibitors
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Improved visibility into exhibitor data and reporting, eliminating the need for spreadsheets and email searches
“The interactive floor plan has been a game-changer. Our exhibitors love being able to select and pay for their own booth space, and the reporting has been invaluable.”
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The Partnership
Today, CSI continues to use ExpoGenie across its events to streamline exhibitor operations and improve the exhibitor experience.
“ExpoGenie has been a great partner. The platform is intuitive, and the team has been very responsive to our needs. We’re looking forward to using it for all our events going forward.”