Customers / American Physical Society
Customer story
American Physical Society makes exhibitor registration error-free and self-service
How APS modernized exhibitor registration, booth selection, and CRM data flow across its major physics meetings, from DAMOP to the Global Physics Summit.
5
Major scientific meetings each year
0
Duplicate CRM records after Nimble sync
100%
Self-service booth selection for exhibitors
1899
Advancing physics since
The challenge
Manual registration workflows, staff-managed booth assignment, and exhibitor data that would not map cleanly to the CRM.
The solution
A self-service exhibitor portal, interactive booth selection, automated workflows, and direct Nimble CRM integration.
The outcome
Error-free registration, hours of staff time back, and exhibitor data tied to the right CRM accounts automatically.
Customer profile
The society advancing physics since 1899
The American Physical Society, founded in 1899 and headquartered in College Park, Maryland, is a scientific and professional association that runs large, complex scientific meetings throughout the year.
Its event lineup spans DAMOP, SCCM, the Division of Fluid Dynamics, the Global Physics Summit, and PHYSCON, each with exhibitors whose registrations, booths, and data the exhibits team manages.
At a glance
- Organization
- American Physical Society
- Industry
- Scientific & Professional Association
- Events
- DAMOP, SCCM, DFD, Global Physics Summit, PHYSCON
- Founded
- 1899
- Headquarters
- College Park, MD
- CRM
- Nimble
The challenge
Manual registration and a legacy system
APS runs large, complex scientific meetings that require accurate exhibitor registration, booth assignments, and clean data flowing into the CRM. Before ExpoGenie, manual processes and a legacy system created friction for staff and exhibitors alike.
Manual exhibitor registration workflows prone to errors
Booth assignment handled by staff, one exhibitor at a time
Exhibitor data hard to sync to the right CRM accounts
Exhibitors frustrated by the lack of self-service tools
Duplicate records and manual cleanup in the CRM
A legacy system that created friction for everyone
We were managing exhibitor registrations manually, which led to errors and frustration for both our team and exhibitors.
Dan CookeExhibit & Sponsorship Manager, American Physical Society
The solution
Self-service exhibiting with a clean line to the CRM
APS partnered with ExpoGenie to modernize exhibitor registration and booth management while integrating directly with its existing Nimble CRM.
Self-service exhibitor portal
Registration and task management move into one central portal.
Booth staff registration
Exhibitors register their own booth staff, with no staff data entry.
Interactive booth selection
Exhibitors choose their own booth locations on a live floor plan.
Task management
Exhibitor tasks and deadlines are tracked through the portal.
Nimble CRM integration
Exhibitor data maps directly to the correct accounts, clean and accurate.
Automated workflows
Automation replaced manual data entry and follow-ups.
The integration between ExpoGenie and our Nimble CRM has been a game-changer.
Dan CookeExhibit & Sponsorship Manager, American Physical Society
The impact
Clean CRM data and hours of staff time back
Clean CRM data
Exhibitor data flows into the CRM tied to the right accounts, with no duplicates or manual cleanup.
Error-free registration
The centralized self-service portal cut registration errors and staff workload.
Hours of staff time back
Exhibitors pick their own booths, removing hours of manual work for APS staff.
Results at a glance
- Zero duplicates in CRM records after Nimble sync
- Error-free exhibitor registration through the portal
- Hours saved per meeting on booth assignment
- Happier exhibitors with true self-service tools
ExpoGenie’s booth selection process has been a huge time-saver for us. Exhibitors love the ability to choose their own booth locations.
Dan CookeExhibit & Sponsorship Manager, American Physical Society
Partnership & support
Great partners in optimizing the process
Beyond the platform, APS highlights ExpoGenie’s responsiveness and partnership throughout the implementation.
“The customer service and responsiveness from the ExpoGenie team has been fantastic. They’ve been great partners in helping us optimize our processes.” Dan Cooke, Exhibit & Sponsorship Manager, American Physical Society
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