“ExpoGenie stood out immediately for its innovation and adaptability. Their intuitive features, especially the AI-powered tools, made adoption by our exhibitors quick and effortless. We’re already seeing stronger exhibitor and sponsorship renewals, and it’s been a game-changer for our events.”
Kim Tabor, Event Technology Manager
Industry
B2B media in sectors like horticulture, pest control, recycling, golf, cannabis, and more
Founded
Headquarters
Website
Customer Profile
GIE Media is a leading publisher of trade magazines and organizer of industry trade shows. Each year, their team produces multiple mid-to-large-scale events across a range of industries, requiring efficient exhibitor onboarding, booth sales, and floor plan management.
The Challenge
As GIE Media’s events grew, so did the complexity of their exhibitor onboarding process.
Before ExpoGenie, Kim and her team were managing:
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Exhibitor contracts via email and spreadsheets
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Booth assignments through standalone floor plan tools
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Manual reminders and follow-ups
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Repetitive data entry across systems
This resulted in a time-consuming, error-prone workflow that became harder to scale year over year.
“Our exhibitor onboarding process was just getting longer and longer every year. It was a lot of manual work juggling emails, spreadsheets, and our floor plan software.”
The Solution
GIE Media partnered with ExpoGenie to centralize exhibitor registration and floor plan management into a single, streamlined workflow.
Using ExpoGenie’s all-in-one platform, GIE Media was able to:
Interactive Floor Plans with Online Booth Sales
Exhibitors can now view an interactive floor plan and self-select and purchase booths online, eliminating manual back-and-forth.
Automated Exhibitor Communications
ExpoGenie automated exhibitor emails and reminders, reducing manual follow-ups and keeping exhibitors on track.
Drag-and-Drop Floor Plan Management
Kim’s team can easily update booth layouts using drag-and-drop tools. No more syncing changes across multiple systems.
The Impact
Dramatic Time Savings
By automating contracts, communications, and booth management, GIE Media significantly reduced operational overhead.
75% reduction in time spent managing exhibitor contracts and communications
Cleaner Data, Fewer Errors
Automatic data sync to Cvent eliminated manual entry and reduced the risk of errors.
Better Exhibitor Experience
Exhibitors gained a modern, self-service experience. Selecting and purchasing booths online without delays.
“ExpoGenie has been a game-changer for us. We’ve been able to streamline our entire exhibitor registration and floor plan process, saving us tons of time. Our exhibitors also love the ability to select and purchase their booths online.”
Results at a Glance
Exhibitors now manage their own booth reservations, payments, and required tasks through a single portal, dramatically reducing operational overhead.
The Partnership
GIE Media currently uses ExpoGenie’s floor plan management module and is exploring expansion into the full exhibitor and sponsor registration platform in the future.
The partnership has enabled GIE Media to modernize their trade show operations while maintaining flexibility as their events continue to grow.
See how ExpoGenie helps associations streamline exhibitor management →
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