Customers / GIE Media
Customer story
GIE Media cuts exhibitor contract and communication time by 75%
How a leading trade show organizer replaced emails, spreadsheets, and standalone floor plan tools with one platform for booth sales and exhibitor onboarding.
75%
Less time on exhibitor contracts and communications
4
Flagship trade shows across industries
0
Manual data entry after automatic Cvent sync
1980
Publishing and producing events since
The challenge
Contracts in email and spreadsheets, standalone floor plan tools, and repetitive data entry made onboarding harder every year.
The solution
Interactive floor plans with online booth sales, automated exhibitor communications, drag-and-drop layouts, and Cvent sync.
The outcome
75 percent less time on contracts and communications, cleaner data, and a modern self-service exhibitor experience.
Customer profile
A publisher that builds trade shows
GIE Media is a leading publisher of trade magazines and organizer of industry trade shows, serving B2B sectors like horticulture, pest control, recycling, golf, and cannabis. Founded in 1980, the company is headquartered in Valley View, Ohio.
Each year the team produces multiple mid-to-large-scale events, including Scrap Expo, the Garden Center Conference & Expo, the Lawn & Landscape Technology Conference, and the Paper and Plastics Recycling Conference.
At a glance
- Organization
- GIE Media
- Industry
- B2B media & trade shows
- Events
- Scrap Expo, Garden Center, Lawn & Landscape Tech, Paper & Plastics Recycling
- Founded
- 1980
- Headquarters
- Valley View, Ohio
- Website
- giemedia.com
The challenge
Onboarding that got longer every year
As GIE Media’s events grew, so did the complexity of exhibitor onboarding. Kim Tabor and her team were juggling emails, spreadsheets, and standalone floor plan software for every show.
Exhibitor contracts managed via email and spreadsheets
Booth assignments lived in standalone floor plan tools
Reminders and follow-ups sent manually
The same data entered repeatedly across systems
A time-consuming, error-prone workflow
Harder to scale with every passing year
Our exhibitor onboarding process was just getting longer and longer every year. It was a lot of manual work juggling emails, spreadsheets, and our floor plan software.
Kim TaborEvent Technology Manager, GIE Media
The solution
One workflow for booth sales and floor plans
GIE Media partnered with ExpoGenie to centralize exhibitor registration and floor plan management into a single, streamlined workflow.
Interactive floor plans
Exhibitors view a live floor plan and self-select their booths online.
Online booth sales
Booths are purchased online, eliminating manual back-and-forth.
Automated communications
Exhibitor emails and reminders send automatically, keeping everyone on track.
Drag-and-drop floor plans
The team updates booth layouts in seconds, with no syncing across systems.
Cvent data sync
Exhibitor data flows to Cvent automatically, eliminating manual entry.
AI-powered tools
Intuitive, AI-powered features made exhibitor adoption quick and effortless.
ExpoGenie stood out immediately for its innovation and adaptability. Their intuitive features, especially the AI-powered tools, made adoption by our exhibitors quick and effortless. We’re already seeing stronger exhibitor and sponsorship renewals.
Kim TaborEvent Technology Manager, GIE Media
The impact
75% less admin time and cleaner data everywhere
75% less admin time
Time spent managing exhibitor contracts and communications dropped by three quarters.
Cleaner data, fewer errors
Automatic sync to Cvent eliminated manual data entry and reduced the risk of errors.
A modern exhibitor experience
Exhibitors select and purchase booths online, without delays.
Results at a glance
- 75% less time on contracts and communications
- Cleaner data with automatic Cvent sync
- Stronger renewals across exhibitors and sponsors
- Quick adoption by exhibitors thanks to intuitive AI tools
ExpoGenie has been a game-changer for us. We’ve been able to streamline our entire exhibitor registration and floor plan process, saving us tons of time. Our exhibitors also love the ability to select and purchase their booths online.
Kim TaborEvent Technology Manager, GIE Media
The partnership
From floor plans to the full platform
GIE Media currently uses ExpoGenie’s floor plan management module and is exploring expansion into the full exhibitor and sponsor registration platform.
The partnership has enabled GIE Media to modernize trade show operations while staying flexible as its events continue to grow.
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