SELL · ADVANCED PRICING RULES

Price Every Booth Exactly the Way You Sell It.

Turn the pricing strategy your team already uses into automated rules. Charge more for premium inventory, reward larger purchases, recognize member or partner rates, run time-based offers, and control discounts, without calculating every order by hand.

The right price. For the right buyer. On every order.

1,000+events run annually
100,000+planners & exhibitors served
Booth ReservedBooth A-114 · Acme Corp
Payment Complete$4,200 · paid via Stripe
Sponsorship AddedGold Package
100+ hours saved
Trusted by leading associations and event organizers
The Old Way

One flat price for everyone leaves money on the table.

Real event pricing is rarely one-size-fits-all. Premium locations cost more. Members get different rates. Larger purchases may earn discounts. Pricing changes over time. When those rules live in someone’s head, a PDF, or a spreadsheet, every order becomes an exception.

Premium inventory gets underpriced

Corner booths, islands, larger spaces, and other desirable locations shouldn’t necessarily sell for the same rate as standard inventory.

Volume pricing gets calculated by hand

Multi-booth or high-value purchases require someone to remember the discount and calculate it correctly.

Buyer-specific pricing lives somewhere else

Member, non-member, partner, returning exhibitor, and other rates get tracked in spreadsheets or manually quoted.

Pricing deadlines require someone to remember

Early-bird or time-sensitive rates depend on a person updating pricing at exactly the right moment.

Discounts are hard to control

Promotional pricing gets promised over email with little visibility into eligibility, expiration, or usage.

Every exception creates another manual decision

The more sophisticated your pricing strategy becomes, the harder it is to apply consistently across every order.

Your pricing strategy shouldn’t depend on someone remembering the rules.

WHAT YOU GET

Turn your pricing strategy into rules the system can enforce.

Three things change when your pricing logic lives in the system.

Capture the value of premium inventory

Automatically apply different pricing to corners, premium locations, larger spaces, or other inventory worth more to buyers.

Reward the buyers you want to reward

Create pricing for members, larger purchases, preferred groups, returning exhibitors, or other qualified buyers without manually calculating every order.

Keep pricing consistent

Define discounts and adjustments once so your sales strategy is applied consistently instead of negotiated differently from order to order.

See It In Action

Complex pricing rules. Simple checkout.

THE RULE BUILDER

Build pricing logic around the way your event actually sells.

Define conditions based on the product, booth, buyer, quantity, timing, or other supported criteria, then determine what should happen when those conditions are met.

ExpoGenie handles the logic behind the scenes so the buyer sees the price that applies to them.

Interactive preview
Pricing rule preview

Example rules for a sample event. Change any condition and watch the price rebuild itself.

What the buyer pays
Order total
$0.00
The buyer never sees the logic. They see the price that applies to them.
See it with your own pricing →

Conditions and adjustments, all in one place.

VOLUME & MULTI-BOOTH

Reward larger commitments automatically.

Create pricing adjustments based on booth quantity, purchase volume, or other supported thresholds so buyers can receive the appropriate rate without your sales team manually recalculating the order.

Encourage larger purchases without creating another approval or email workflow.

Buy three booths and the fourth is discounted, automatically.

MEMBER & TIER PRICING

Give different buyers different prices.

Create rates for members, non-members, partners, returning exhibitors, sponsor levels, or other eligible groups so the appropriate buyer sees the appropriate pricing.

Where supported, connect buyer eligibility to your existing membership or account data rather than maintaining a separate pricing spreadsheet.

Uses Novi membership data for member pricing.

DISCOUNT CODES

Run promotions you can actually track

Create promotional codes with defined eligibility, expiration dates, usage limits, and other supported conditions. Keep the discount tied to the actual order so your team can see when and where promotional pricing was used.

Create the offer once instead of honoring discounts from someone’s inbox.

Set a usage cap and an expiry, then forget about it.

PAYMENT-BASED RULES

Configure pricing around your approved payment options.

Where appropriate, apply supported fees, discounts, deposits, or other pricing logic based on the payment workflow a buyer selects.

Build the financial rules your organization permits directly into the purchasing experience.

Payment-based pricing, where permitted.

PREMIUM INVENTORY

Charge more for the spaces buyers value most.

Set different pricing for corners, premium locations, booth sizes, sections, or other categories of inventory so desirable space doesn’t automatically sell for the same price as everything else.

Premium pricing applied

TIME-BASED PRICING

Let pricing change when the calendar does.

Create pricing windows around your sales strategy, such as early rates, standard rates, or later pricing, so buyers receive the appropriate price based on when they purchase.

Stop relying on someone to remember when the next pricing period begins.

Early rate active

ONE PRICING ENGINE

Price every order using the factors that matter to you.

Sophisticated logic runs behind the scenes. The buyer simply sees the price that applies to them.

Location

Where is the inventory?

Premium space, corners, sections, sizes, and other booth attributes.

Buyer

Who’s purchasing?

Member status, account type, partner tier, sponsor level, or other eligibility.

Quantity

How much are they buying?

Booth count, volume, bundles, or other purchase thresholds.

Timing

When are they purchasing?

Early pricing, standard windows, deadlines, and promotional periods.

Offer

What promotion applies?

Codes, special rates, or other defined adjustments.

Applicable Price

The buyer sees one price.

ExpoGenie calculates the price that applies before checkout.

BUYER DATA

Let buyer data inform pricing.

For associations in particular, ExpoGenie can use supported membership and account information to help determine which pricing applies to a buyer, alongside the tools you already run on.

Novi AMS integration

Sync members and exhibitors with your AMS.

Cvent integration

Connect your event management workflows.

QuickBooks integration

Push invoices and payments into your accounting.

Stripe integration

Accept cards and ACH with automatic reconciliation.

Authorize.Net integration

Process payments through your existing gateway.

Zapier integration

Connect to thousands of apps with no code.

Swoogo

Sync exhibitor registrations from Swoogo.

Google Sheets

Export booth and sponsor data to Sheets.

HubSpot

Push exhibitor leads into your CRM.

Customer Success

Flexible pricing for real-world event sales.

539 of 712

West Coast Card Show used ExpoGenie to manage a large, high-volume booth sales process before badge registration opened.

West Coast Card Show
0 manual invoices

Now I can use the ExpoGenie dashboard and invoice report for all my reporting needs.

Kadie Hochmuth, World Council of Credit Unions
Questions

Questions event teams ask us.

Yes. Configure different pricing for eligible booth locations, categories, sizes, or other supported inventory attributes so premium space can carry a different rate from standard space.

ExpoGenie can support different pricing for eligible buyer groups, including member and non-member rates. Where an AMS integration supports the necessary membership data, buyer information can help determine which pricing applies.

ExpoGenie can support multiple pricing conditions and adjustments. The specific way overlapping rules interact depends on how your pricing configuration is structured.

Create pricing adjustments based on supported quantity or purchase thresholds so qualifying buyers receive the appropriate pricing without manual calculation.

Yes. Create promotional codes with supported expiration dates, usage limits, eligibility criteria, and other controls.

ExpoGenie can support certain pricing or payment rules based on the buyer’s selected payment workflow where permitted and configured for your organization.

Yes. Create time-based pricing windows so the applicable rate changes according to defined dates or selling periods.

Yes. Pricing can be structured around eligible buyer groups, account types, sponsorship levels, member status, and other supported criteria.

YOUR PRICING STRATEGY, BUILT IN

Start with the pricing rules you already use.

You don’t have to reinvent how your organization sells. Translate the pricing logic you currently manage through rate sheets, spreadsheets, and manual approvals into rules ExpoGenie can apply consistently.

Start with your current booth pricing, member rates, discounts, tiers, and promotional policies.

Define who qualifies, what changes, and when the adjustment applies.

Review buyer scenarios and confirm pricing behavior before opening registration.

See your pricing strategy run itself.

Bring us one of your real pricing scenarios. We’ll show you how ExpoGenie could turn it into an automated rule.