Customers / CueSports International
Customer story
CueSports International sells out all 86 booths in one week with ExpoGenie
How CSI replaced paper booth forms, spreadsheets, and manual credit card charges with self-service booth sales, online invoicing, and a single reporting dashboard.
86
Booths sold out in just one week
~25%
Less time spent managing exhibitors
60-70+
Exhibitors at flagship CSI events
3
Divisions across leagues, events, and media
The challenge
Paper booth forms, spreadsheets, and manual credit card charges made exhibitor management unmanageable as events grew.
The solution
Interactive floor plans, self-service booth purchase, online invoicing and payments, and one dashboard for exhibitor data.
The outcome
All 86 booths sold out in one week, admin time down about 25 percent, and full visibility into exhibitor data.
Customer profile
Shaping the future of pool
CueSports International (CSI) is an international pool league and event leader made up of three divisions: CSI Leagues, CSI Events, and CSI Media. CSI Leagues manages the BCA Pool League and USA Pool League, CSI Events produces numerous amateur and professional events around the globe, and CSI Media creates live streaming and digital content.
As the organizer of large-scale events such as the CSI Expo in Las Vegas, CSI manages 60-70+ exhibitors at its flagship events and needed a modern solution to replace manual, spreadsheet-driven exhibitor workflows.
At a glance
- Organization
- CueSports International (CSI)
- Industry
- Pool Leagues & Events
- Flagship event
- CSI Expo, Las Vegas
- Exhibitors
- 60-70+ at flagship events
- Divisions
- CSI Leagues, CSI Events, CSI Media
- Leagues
- BCA Pool League & USA Pool League
A look inside the CSI Expo
CueSports International Expo · 86 booths, sold out in one week
The challenge
Paper forms, spreadsheets, and manual card charges
Before ExpoGenie, CSI relied heavily on manual processes to manage exhibitors at its growing events. Booth sales, payments, and exhibitor data lived in paper forms, spreadsheets, and one-at-a-time credit card charges.
Exhibitors completed paper booth forms for every event
Staff manually charged each exhibitor’s credit card
Exhibitor data was scattered across spreadsheets
A pile of policies held the manual process together
Booth sales were slow and admin workload kept climbing
Little visibility into exhibitor data as events scaled
We were using a very manual process. I was manually charging credit cards, exhibitors were completing paper booth forms, and we had tons of policies in place. It was just unmanageable with the size of our event.
Amy KaneGeneral Manager, CueSports International
The solution
Self-service booth sales from floor plan to payment
CSI partnered with ExpoGenie to digitize and streamline exhibitor registration, booth selection, invoicing, and reporting across its events.
Interactive floor plans
A live map of the CSI Expo floor that exhibitors browse to find their space.
Self-service booth selection
Exhibitors select and purchase their own booth space with no back-and-forth.
Online invoicing and payments
Invoices and card payments happen online, ending manual credit card processing.
Digital exhibitor registration
Registration moves online, replacing paper booth forms for every event.
Centralized exhibitor data
Every exhibitor record lives in one place instead of scattered spreadsheets.
Reporting dashboard
Real-time reporting gives CSI clear visibility across booth sales and exhibitors.
ExpoGenie has really helped us get out of the stone age. We reduced the amount of staff time spent managing paper forms and piecing together the booth layout puzzle.
Ozzy ReynoldsCEO, CueSports International
The impact
A sold-out floor in one week and far less admin
Sold out in one week
All 86 booths at the CSI Expo sold out in just one week using the interactive floor plan.
~25% less admin time
Administrative time spent managing exhibitors dropped by about a quarter.
Full data visibility
Clear visibility into exhibitor data and reporting eliminated spreadsheets and email searches.
Results at a glance
- 86 booths sold out in just one week
- ~25% less time spent managing exhibitors
- Full visibility into exhibitor data and reporting
- No more spreadsheets or email searches for exhibitor info
The interactive floor plan has been a game-changer. Our exhibitors love being able to select and pay for their own booth space, and the reporting has been invaluable.
Amy KaneGeneral Manager, CueSports International
The partnership
Every CSI event going forward
Today, CSI continues to use ExpoGenie across its events to streamline exhibitor operations and improve the exhibitor experience.
“ExpoGenie has been a great partner. The platform is intuitive, and the team has been very responsive to our needs. We’re looking forward to using it for all our events going forward.” Ozzy Reynolds, CEO, CueSports International
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