ExpoGenie Show Pricing Benchmark · Fall 2026
What small and mid-size association shows charge exhibitors and sponsors
We read the published prospectus, rate sheet or exhibitor page of association trade shows and conferences and pulled every booth rate, sponsor tier and add-on we could verify. Here is what they charge, and a quick way to see where your show sits.
Booth pricing
Price per square foot, show by show
Each dot is one show's standard booth rate divided by its booth area. The dark bar is the median. Tables are left out because they have no published area.
Only groups with at least 8 shows are charted. Education, professional, banking and public safety shows are in the totals but not shown on their own yet.
Check your show
See where your pricing sits
Enter what you publish today. Nothing you type leaves this page.
How shows package it
What usually comes with a booth or a sponsorship
Booth assignment
Most shows still place exhibitors by hand
Among shows that say how booths get assigned, most have staff place exhibitors or take booths first come, first served. Very few let exhibitors pick a spot on a live floor plan.
Method
How we built this
Sources
What we measured
Standard-period rates, not early bird. Price per square foot is the standard rate divided by booth area. Member and non-member rates are kept separate. All figures are medians, not averages.
When a number is shown
We only show a figure when at least 8 shows are behind it, and we say how many. Smaller groups are counted in the totals but not reported on their own.
Checking
An independent reviewer re-checked 19 shows field by field against their published sources. Corrections were made before anything was published here.
Who is in it
What it isn't
A survey of what shows actually collect. Published rates can differ from negotiated deals, and some shows don't publish pricing at all, so they aren't in the sample.
Want a second set of eyes on your prospectus?
We'll mark up your prospectus against this data: booth pricing, sponsor tiers, what each level includes and anything that stands out. Then we walk you through it in 15 minutes. Free.