“Our clients love working with ExpoGenie. It’s easy to use, the mapping feature has been a hit with clients. Chris has been a lifesaver. Can’t speak highly enough of the team.”
Neil Hinkle Application Support Engineer, Etherio
Company Type
Full-service event agency (corporate + association clients)
Annual Volume:
243 corporate meetings
27 incentive programs
128,500+ room-nights booked
Headquarters
Atlanta, GA
Founded
2001
Awards
CMI 25 top agency
Hermes Creative Awards (Platinum & Gold, 2025)
Overview
Etherio and the Oracle HCM Users Group (OHUG) partnered with ExpoGenie to manage the exhibitor and sponsorship experience for their annual Ascend Conference. With dozens of sponsors, complex sponsorship packages, and a large exhibit hall, they needed a modern platform to streamline sales, reduce manual work, and improve the experience for sponsors and attendees alike.
The Challenge
Before ExpoGenie, Etherio and OHUG relied on a mix of manual workflows and disconnected tools to manage sponsorships and exhibitors.
Key challenges included:
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Manual collection of sponsor and exhibitor information
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Time-consuming booth assignment and updates
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Disconnected systems for contracts, payments, and deliverables
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Limited visibility for attendees into booth availability
“We were doing a lot of manual work, from collecting sponsor information to managing booth assignments. It was time-consuming and prone to errors.”
The Solution
Etherio and OHUG implemented ExpoGenie to centralize and automate exhibitor and sponsorship management across the entire event lifecycle.
Interactive Floor Plan
Sponsors could view booth availability in real time and select and reserve booth space online, eliminating back-and-forth and manual updates.
“The interactive floor plan has been a huge hit with our attendees. They love being able to see which booths are available and plan their visit accordingly.”
Flexible Sponsorship Packages
Customizable sponsorship packages allowed sponsors to easily choose the right level of visibility and benefits.
Exhibitor & Sponsor Portal
Sponsors used a centralized portal to manage booth details, submit deliverables, and track tasks and deadlines.
“We were able to get our sponsors set up and managing their booths with minimal effort. ExpoGenie has streamlined our entire exhibitor experience.”
Integrated Payments
Sponsors paid invoices directly through ExpoGenie, simplifying billing and reducing administrative overhead.
The Impact
Increased Sponsorship Revenue
By simplifying the buying and management experience, Etherio and OHUG saw measurable revenue growth.
Significant Time Savings
ExpoGenie dramatically reduced the operational burden on the event team.
“ExpoGenie has saved us countless hours in managing exhibitor tasks and communications. Our team can now focus on higher-value activities.”
Better Attendee Experience
Attendees benefited from increased transparency and engagement through the interactive floor plan.
Results at a Glance
Partnership & Support
Beyond the platform itself, Etherio highlighted ExpoGenie’s usability and responsiveness.
“ExpoGenie has been a game-changer for our event. The platform is intuitive and easy to use, and the customer support team is incredibly responsive.”
See how ExpoGenie helps associations streamline exhibitor management →
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