Customers / Etherio
Customer story
Etherio streamlines sponsorship sales for OHUG’s Ascend Conference
How a full-service event agency and the Oracle HCM Users Group replaced manual workflows with self-service booth sales, flexible packages, and integrated payments.
243
Corporate meetings run each year
27
Incentive programs annually
128,500+
Room-nights booked each year
2001
Creating events from Atlanta since
The challenge
Sponsor information collected by hand, slow booth assignments, and disconnected systems for contracts, payments, and deliverables.
The solution
An interactive floor plan, flexible sponsorship packages, a sponsor portal, and integrated payments across the event lifecycle.
The outcome
Measurable sponsorship revenue growth, countless hours saved, and a more transparent experience for attendees.
Customer profile
A full-service agency and its association partner
Etherio is a full-service event agency headquartered in Atlanta and founded in 2001, serving corporate and association clients. Each year the agency runs 243 corporate meetings and 27 incentive programs, booking more than 128,500 room-nights.
For the Oracle HCM Users Group (OHUG), Etherio manages the annual Ascend Conference, a show with dozens of sponsors, complex sponsorship packages, and a large exhibit hall.
At a glance
- Company type
- Full-service event agency
- Client & event
- Oracle HCM Users Group, Ascend Conference
- Annual volume
- 243 corporate meetings, 27 incentive programs
- Room-nights
- 128,500+ booked yearly
- Headquarters
- Atlanta, GA
- Awards
- CMI 25 top agency, Hermes Platinum & Gold
The challenge
Manual workflows and disconnected tools
Before ExpoGenie, Etherio and OHUG relied on a mix of manual workflows and disconnected tools to manage sponsorships and exhibitors for the Ascend Conference.
Sponsor and exhibitor information collected by hand
Booth assignments and updates were time-consuming
Contracts, payments, and deliverables lived in separate systems
Attendees had little visibility into booth availability
Complex sponsorship packages were hard to manage manually
Manual processes were prone to errors
We were doing a lot of manual work, from collecting sponsor information to managing booth assignments. It was time-consuming and prone to errors.
Natasha ShallowDirector of Events, Etherio
The solution
Self-service sponsorships across the event lifecycle
Etherio and OHUG implemented ExpoGenie to centralize and automate exhibitor and sponsorship management across the entire event lifecycle.
Interactive floor plan
Sponsors see booth availability in real time and reserve their space online.
Live availability for attendees
Attendees see which booths are filled and plan their exhibit hall visit.
Flexible sponsorship packages
Customizable packages let sponsors pick the right visibility and benefits.
Exhibitor and sponsor portal
Booth details, deliverables, tasks, and deadlines managed in one place.
Integrated payments
Sponsors pay invoices directly through ExpoGenie, simplifying billing.
Automated workflows
Automation replaced the back-and-forth and manual updates around booth sales.
The interactive floor plan has been a huge hit with our attendees. They love being able to see which booths are available and plan their visit accordingly.
Allison HammerEvent Manager, Etherio
The impact
More sponsorship revenue and countless hours back
Sponsorship revenue up
Revenue grew measurably as buying and managing sponsorships got simpler.
Countless hours saved
The event team saved countless hours on exhibitor tasks and communications.
A better attendee experience
Attendees got more transparency and engagement through the interactive floor plan.
Results at a glance
- Revenue growth from a simpler sponsorship experience
- Countless hours saved on exhibitor tasks and communications
- Minimal effort to get sponsors set up and self-managing
- Higher engagement from attendees using the live floor plan
ExpoGenie has saved us countless hours in managing exhibitor tasks and communications. Our team can now focus on higher-value activities.
Michelle TriasDirector of Sponsorship, Oracle HCM Users Group
Partnership & support
An intuitive platform and a responsive team
Beyond the platform itself, Etherio highlights ExpoGenie’s usability and the responsiveness of the team behind it.
“ExpoGenie has been a game-changer for our event. The platform is intuitive and easy to use, and the customer support team is incredibly responsive.” Natasha Shallow, Director of Events, Etherio
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