Customers / ACAMS
Customer story
ACAMS cuts exhibitor admin time by 50% across its global Assembly events
How the Association of Certified Anti-Money Laundering Specialists centralized exhibitor management, resources, and lead capture for The Assembly events worldwide.
50%
Less time managing exhibitor info and follow-ups
4
Assembly events across the globe
$1,000s
Saved by replacing third-party lead capture
0
Hiccups with lead capture at major events
The challenge
Spreadsheets, emails, and manual processes ran global events, while a separate lead capture system added cost and complexity.
The solution
One platform for interactive floor plans, a self-service portal, a centralized resource hub, and integrated lead capture.
The outcome
50 percent less admin time, thousands of dollars saved, and a smoother experience for exhibitors and sponsors.
Customer profile
The global authority on financial crime prevention
ACAMS, the Association of Certified Anti-Money Laundering Specialists, is the global organization for compliance and financial crime prevention professionals. Founded in 2001 and headquartered in Miami, Florida, ACAMS has a presence around the world.
Its flagship Assembly events run on four global stages, APAC, Europe, Hollywood, and Las Vegas, bringing exhibitors and sponsors together at scale.
At a glance
- Organization
- Association of Certified Anti-Money Laundering Specialists
- Industry
- Compliance / Financial Crime Prevention
- Events
- The Assembly: APAC, Europe, Hollywood & Las Vegas
- Founded
- 2001
- Headquarters
- Miami, Florida (global presence)
- Website
- acams.org
The challenge
A patchwork of spreadsheets and a costly lead capture tool
ACAMS runs large, high-profile global events and needed a more efficient way to manage exhibitors and sponsors at scale. Before ExpoGenie, the team relied on spreadsheets, emails, and manual processes, plus a separate lead capture system that added cost and complexity.
Exhibitor information collected through spreadsheets and email
Booth assignments and floor plans updated by hand
Forms, documents, and event resources shared manually
Supporting exhibitors before and during events took constant effort
Lead capture came with high per-user licensing costs
Exhibitors had to manage yet another tool on the show floor
The floor plan functionality is one of my absolute favorite things. It’s much easier than what we were doing before.
Alexis BettersonProgram Manager, Global Sponsorship, ACAMS
The solution
One platform for floor plans, resources, and lead capture
ACAMS partnered with ExpoGenie to centralize exhibitor and sponsor workflows into a single platform, reducing manual work while improving the exhibitor experience.
Interactive floor plans
Booth assignments and last-minute changes managed easily, with no spreadsheets or rework.
Self-service exhibitor portal
Booth selection, payments, and task completion happen in one place.
Automated workflows
Automations replaced the manual follow-ups that consumed the team’s time.
Centralized resource hub
Event information, required forms, and uploads live in a single tab for exhibitors.
Integrated lead capture
A built-in lead capture solution replaced the costly third-party system at major events.
Cvent integration
Lead capture integrates with Cvent, one of the biggest reasons ACAMS switched.
The resources tab is definitely going to be our top tab. That was the main reason for switching to ExpoGenie and has been my absolute saving grace.
Alexis BettersonProgram Manager, Global Sponsorship, ACAMS
The impact
Half the admin time and thousands of dollars saved
50% less admin time
Time spent managing exhibitor information and follow-ups was cut in half.
A smoother exhibitor experience
Exhibitors got a more intuitive experience, with zero hiccups in lead capture.
Thousands of dollars saved
Replacing the previous lead capture provider delivered meaningful cost savings.
Results at a glance
- 50% less time managing exhibitor info and follow-ups
- $1,000s saved on lead capture licensing
- Zero hiccups with lead capture at major events
- 4 global Assemblies run on one platform
ExpoGenie has been a game-changer for us. The platform has streamlined our processes and provided a much better experience for our exhibitors and sponsors.
Alexis BettersonProgram Manager, Global Sponsorship, ACAMS
Looking ahead
AI-powered prospecting is next
As ACAMS continues to grow its events, the team is excited to expand its use of ExpoGenie, especially around AI-powered prospecting and exhibitor growth.
“The prospecting and lead generation tools that ExpoGenie is developing are really exciting. It’s going to make it so much easier for us to find new exhibitors and sponsors.” Alexis Betterson, Program Manager, Global Sponsorship, ACAMS
Keep exploring
More customer stories
Your turn
See how ExpoGenie helps associations streamline exhibitor management
Join associations like IAI that cut admin time in half while growing sponsorship revenue.