“The lead capture has been fantastic. Cost-effective for exhibitors and easy to track. I can see peak scan times and make sure it’s actually being used.”
Alexis Betterson, Program Manager, Global Sponsorship
Full Name
Industry
Association of Certified Anti-Money Laundering Specialists
Compliance / Financial Crime Prevention
Founded
Headquarters
Website
The Challenge
ACAMS runs large, high-profile global events and needed a more efficient way to manage exhibitors and sponsors at scale.
Before ExpoGenie, their team relied on a patchwork of spreadsheets, emails, and manual processes to:
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Collect exhibitor information
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Update booth assignments and floor plans
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Share forms, documents, and event resources
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Support exhibitors before and during events
In addition, ACAMS was using a separate lead capture system that:
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Was expensive due to high per-user licensing costs
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Required exhibitors to manage yet another tool
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Added unnecessary complexity on the show floor
The Solution
ACAMS partnered with ExpoGenie to centralize exhibitor and sponsor workflows into a single platform. Reducing manual work while improving the exhibitor experience.
Key ExpoGenie features ACAMS leveraged included:
Interactive Floor Plans
ExpoGenie’s interactive floor plans allowed the ACAMS team to easily manage booth assignments and last-minute changes without spreadsheets or manual rework.
“The floor plan functionality is one of my absolute favorite things. It’s much easier than what we were doing before.”
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A self-service exhibitor portal for booth selection, payments, and task completion
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Automated workflows that replaced manual follow-ups
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Revenue categorization and reporting by product type
Centralized Exhibitor Resource Hub
ACAMS used ExpoGenie’s resource hub to give exhibitors a single place to access:
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Event information
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Required forms
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Uploads and documentation
“The resources tab is definitely going to be our top tab. That was the main reason for switching to ExpoGenie and has been my absolute saving grace.”
Integrated Lead Capture
For major events, ACAMS adopted ExpoGenie’s integrated lead capture solution, replacing a costly third-party system.
“The pricing and the integration with Cvent were the biggest reasons we went with ExpoGenie for lead capture.”
The Impact
Reduced Administrative Work
By centralizing exhibitor data, communications, and assets, ACAMS significantly reduced manual effort.
50% reduction in time spent managing exhibitor information and follow-ups
Improved Exhibitor Experience
Exhibitors benefited from a smoother, more intuitive experience, especially with lead capture.
“We had zero hiccups with the lead capture.”
Meaningful Cost Savings
By replacing their previous lead capture provider, ACAMS saved thousands of dollars while offering a better exhibitor experience.
“ExpoGenie has been a game-changer for us. The platform has streamlined our processes and provided a much better experience for our exhibitors and sponsors.”
Results at a Glance
Exhibitors now manage their own booth reservations, payments, and required tasks through a single portal, dramatically reducing operational overhead.
Looking Ahead
As ACAMS continues to grow their events, they’re excited to expand their use of ExpoGenie. Especially around AI-powered prospecting and exhibitor growth.
“The prospecting and lead generation tools that ExpoGenie is developing are really exciting. It’s going to make it so much easier for us to find new exhibitors and sponsors.”
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