Full Name
International Association for Identification
Industry
Professional Association / Forensic Science & Identification
Events
IAI International Educational Conference & Exposition (Annual)
Founded
1915
Headquarters
Hollywood, Florida USA
Website
www.theiai.org
Customer Profile
The International Association for Identification (IAI) is a global professional association dedicated to forensic science and identification. IAI hosts an annual conference that attracts 1,400+ attendees and 120 exhibitors, bringing together industry professionals, vendors, and sponsors from around the world.
The Challenge
When Bill Schade joined IAI as Exhibits Coordinator, he inherited exhibitor and sponsorship processes that were heavily manual and difficult to scale.
“We were doing everything with spreadsheets, PDFs, and even Microsoft Word for invoices. It was a constant struggle to keep track of booth assignments, collect payments, and communicate with exhibitors.”
In addition to operational inefficiencies, IAI was facing declining sponsorship revenue. Traditional sponsorship packages were becoming less attractive, and exhibitors wanted more flexibility and clearer value.
The Solution
After evaluating several platforms, IAI selected ExpoGenie to digitize and centralize exhibitor and sponsorship management.
Key capabilities included:
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Interactive floor plans with real-time booth updates
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Online booth selection and invoicing
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Task management and exhibitor communications
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Flexible sponsorship add-ons through a self-service shopping cart
“The interactive floor plan was a game-changer. Instead of emailing back and forth with our graphics team to update the floor plan, I can now make changes myself in real time.”
ExpoGenie’s flexible sponsorship model allowed IAI to expand beyond traditional booth and food-and-beverage sponsorships, offering more targeted and affordable options that exhibitors could select à la carte.
The Results
In their first year using ExpoGenie, IAI saw immediate impact:
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Significant increase in sponsorship revenue, generating thousands more dollars year over year
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~50% reduction in time spent managing exhibitors and sponsors
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Improved operational efficiency with plans to integrate ExpoGenie with Cvent attendee registration
“ExpoGenie has really professionalized our exhibitor and sponsorship management. I’m able to provide a much better experience for our partners, and it’s helped us grow revenue without adding more work on our end.”
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Looking Ahead
IAI plans to expand their use of ExpoGenie by introducing integrated lead retrieval for exhibitors at future events.
“Our exhibitors are always asking about lead scanning, and now we can offer that directly through ExpoGenie. It’s another way we’re making our show more appealing and valuable for our partners.”