Customers / Parthenon Management Group
Customer story
PMG standardizes exhibitor management across dozens of association clients
How Parthenon Management Group, a leading association management company, runs exhibitor and sponsor programs across its entire event portfolio with far less manual work.
92%
Exhibitor and sponsor retention
Dozens
Of association clients supported
Countless
Team hours saved on follow-up
1
Standard workflow across all events
The challenge
Manual exhibitor and sponsor workflows across a growing portfolio: chasing files, tracking payments in spreadsheets, and limited automation.
The solution
Online booth and sponsorship sales, a centralized portal, automated communications, and real-time reporting across client events.
The outcome
Standardized exhibitor management portfolio-wide, less manual follow-up, higher sponsor revenue, and a 92% retention rate.
Customer profile
The AMC scaling events for dozens of associations
Parthenon Management Group (PMG) is a leading association management company (AMC) providing full-service management for professional associations and membership organizations. PMG supports a growing portfolio of conferences and events, many of which include increasingly complex exhibitor and sponsorship programs.
As PMG’s meetings department expanded, the team needed a scalable way to manage exhibitors and sponsors across multiple clients, without adding administrative overhead.
At a glance
- Organization
- Parthenon Management Group
- Industry
- Association Management Company
- Events
- Conferences, trade shows, association meetings
- Clients supported
- Dozens of associations
- Headquarters
- Brentwood, TN
- ExpoGenie products
- Registration, Floor Plans, Sponsors, Portal, Tasks, Communications
The challenge
Manual workflows that could not scale with the portfolio
PMG’s events team was spending significant time manually managing exhibitor and sponsor workflows across their client base. As client events grew larger and more complex, these manual processes became increasingly difficult to scale.
Chasing exhibitors and sponsors for logos, descriptions, and required files
Tracking payments and deliverables across spreadsheets and email
Managing growing sponsorship programs with limited automation
We spent significant time following up with exhibitors and sponsors for logos, company descriptions, and payments. The back-and-forth was time-consuming, and we’d like to streamline this process.
Mary Ashley BatemanSenior Meetings Coordinator, PMG
The solution
One platform across every client event
PMG partnered with ExpoGenie to centralize and automate exhibitor and sponsor management across many of their events.
Online booth and sponsorship sales
Booth space and sponsorship packages sell online, enabling self-service purchasing for exhibitors and sponsors.
Centralized exhibitor portal
Exhibitor and sponsor tasks, files, and communications live in one portal instead of scattered inboxes.
Task management
Logos, company descriptions, and required files are collected and tracked through structured tasks.
Automated communications
Email reminders and notifications go out automatically, reducing manual follow-ups.
Real-time reporting
Live visibility into sales, revenue, and booth assignments across every event.
Sponsor management
Growing sponsorship programs run on structured fulfillment instead of spreadsheets.
ExpoGenie has been a game-changer for us. The platform has saved our team countless hours, and our exhibitors and sponsors love the self-service capabilities.
Rebecca DavisMeeting Sales & Partnerships Manager, PMG
The impact
Less chasing, more revenue, happier sponsors
Less time chasing deliverables
Significant reduction in time spent chasing exhibitor and sponsor deliverables across the client base.
Increased sponsor revenue
Sponsor revenue grew across PMG’s client portfolio as sales moved online and fulfillment became structured.
92% retention rate
Improved exhibitor and sponsor satisfaction contributed to a 92% retention rate.
A scalable model for AMCs
Standardized exhibitor and sponsor management across multiple clients lets PMG scale its meetings business without increasing staff workload.
Results at a glance
- Deliverable chasing significantly reduced across the client base
- Sponsor revenue increased across PMG’s client portfolio
- 92% retention rate from improved exhibitor and sponsor satisfaction
- Countless team hours saved through automation and self-service
- One standard workflow across dozens of client events
ExpoGenie has allowed us to provide a much better experience for our exhibitors and sponsors. We’re able to focus on higher-value activities instead of administrative tasks, and our clients are seeing the benefits in their bottom line.
Mary Ashley BatemanSenior Meetings Coordinator, PMG
The bigger picture
Why it matters for AMCs
For PMG, ExpoGenie isn’t just a tool. It’s a way to standardize exhibitor and sponsor management across multiple clients while delivering a consistent, professional experience.
By reducing manual work and improving visibility, PMG can scale their meetings business without increasing staff workload.
Keep exploring
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Your turn
See how ExpoGenie helps AMCs streamline exhibitor management
Join AMCs like PMG that run exhibitor and sponsor programs for every client without the manual work.