Customers / Space Coast Apartment Association
Customer story
SCAA launches booth sales in days, with Novi and QuickBooks connected
How the Space Coast Apartment Association replaced MapDynamics on a compressed timeline and connected booth sales to Novi AMS and QuickBooks for the first time.
Days
From onboarding to booth sales launch
53
Exhibit booths on the live floor plan
3
Systems connected in one workflow
1st
Time exhibitor data flowed into Novi
The challenge
Replacing MapDynamics and launching booth sales on a compressed timeline, with exhibitor data disconnected from Novi AMS and QuickBooks.
The solution
Rapid deployment of the interactive floor plan, Novi SSO, exhibitor portal, sponsor pricing rules, and QuickBooks integration.
The outcome
Booth sales live within days of the first onboarding session, with exhibitor transactions connected across Novi and QuickBooks for the first time.
Customer profile
A regional association on a compressed timeline
The Space Coast Apartment Association (SCAA) is a regional trade association serving the multifamily housing industry. Each year, the organization hosts a trade show featuring 53 exhibit booths, multiple sponsorship tiers, and a growing network of supplier partners and industry professionals.
Prior to ExpoGenie, SCAA managed booth sales through MapDynamics while maintaining member records in Novi AMS and financial records in QuickBooks.
At a glance
- Organization
- Space Coast Apartment Association
- Industry
- Association
- Annual event
- SCAA Trade Show
- Exhibit booths
- 53
- Sponsors
- Multiple tiers
- Integrations
- Novi AMS, QuickBooks
The challenge
Replace the platform, launch in days, break nothing
SCAA needed to replace its existing exhibitor management platform and launch booth sales quickly without disrupting the exhibitor experience or existing accounting processes. The team wanted a solution that could modernize exhibitor management while preserving the systems already used to manage membership and accounting.
Exhibitor purchase data was not flowing into Novi AMS
Staff had to cross-reference information between MapDynamics and QuickBooks
Non-member exhibitors required manual intervention to complete registration
Add-on products were often overlooked during checkout
Booth sales needed to launch on a highly compressed timeline
The solution
A new platform live in days, integrated from day one
SCAA partnered with ExpoGenie to rapidly deploy a new exhibitor management platform, prioritizing booth sales launch while simultaneously laying the foundation for deeper Novi AMS and QuickBooks integration.
Interactive floor plan
A live floor plan displays booth inventory, availability, pricing tiers, and premium locations through a visual, self-service experience.
Novi Single Sign-On
Members access booth sales using their existing Novi credentials, eliminating the need for new accounts or passwords.
Sponsor-based pricing and discounts
Elite and Premier sponsors receive automatic discounts and complimentary booth benefits through configurable promotional rules and eligibility controls.
Exhibitor portal
Exhibitors manage purchases, complete event tasks, and upgrade to enhanced profiles with logos, company descriptions, and website listings.
QuickBooks and Novi integration
Invoices and exhibitor transactions synchronize across systems, creating a unified record of booth purchases and sponsorship activity.
Administrative invoice management
Staff can modify invoices, apply discounts, correct errors, and make adjustments before transactions are synchronized to accounting systems.
That’s awesome, because that does seem to happen a lot, where there’s just little adjustments that need to be made.
Chelsea BurnExecutive Director, Space Coast Apartment Association
The impact
Live in days, connected for the first time
Launched booth sales on an accelerated timeline
SCAA successfully launched exhibitor booth sales within days of its first onboarding session, allowing the organization to stay on schedule without sacrificing functionality.
Reduced friction for member exhibitors
Single sign-on through Novi eliminated account creation requirements and simplified access for exhibitors already within the association’s membership system.
Connected exhibitor data for the first time
Booth sales and sponsorship transactions now flow into Novi AMS and QuickBooks, creating a more complete and centralized view of exhibitor activity.
Simplified exception management
Staff handle pre-sold booths, sponsorship entitlements, pricing adjustments, and promotional corrections directly within ExpoGenie before transactions are finalized.
Improved administrative flexibility
Invoice editing capabilities allow staff to make corrections without creating duplicate records or requiring manual accounting adjustments later.
Results at a glance
- Booth sales live within days of the first onboarding session
- 53 exhibit booths managed through the live floor plan
- Novi SSO removed account creation for member exhibitors
- Exhibitor data connected across ExpoGenie, Novi AMS, and QuickBooks for the first time
- Exceptions handled in-platform pre-sold booths, entitlements, and pricing adjustments
- Invoices corrected cleanly without duplicate records or manual accounting fixes
Looking ahead
Building on a connected foundation
SCAA plans to continue expanding its use of ExpoGenie’s integrations as booth sales progress throughout the event cycle. The organization is also exploring additional ways to leverage its public-facing floor plan and exhibitor profile upgrades to increase exhibitor visibility and drive additional revenue opportunities.
With exhibitor management, membership data, and accounting workflows now connected, SCAA has established a scalable foundation for future events.
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