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Why Live Events Are the New Secret Weapon for Prospecting in 2025

July 28, 2025 John Conolly Comments Off on Why Live Events Are the New Secret Weapon for Prospecting in 2025

Sales development has changed. Fast. Just a couple of years ago, a good SDR might send 100 personalized emails a day. Now? With tools like Clay, Instantly, Smartlead, and 10+ burner domains… that number has exploded. 1,000+ emails per day per rep is the new normal. The result? Our inboxes are wrecked.Reply rates are falling […]

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Drowning in Spreadsheets? How Event Teams Are Getting Their Time Back

July 9, 2025 John Conolly Comments Off on Drowning in Spreadsheets? How Event Teams Are Getting Their Time Back

Let’s be real for a second. If your sponsor management process looks like this: You’re not managing an event.You’re surviving one. The Spreadsheet Spiral It always starts innocently enough. You build a sponsor tracker. Add some columns. Maybe drop in a nice conditional format.“Oh look, green means ‘submitted’—how elegant.” Then someone wants to donate their […]

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The Event Tech Stack Behind 300+ Revenue-Driving Events

April 8, 2025 John Conolly Comments Off on The Event Tech Stack Behind 300+ Revenue-Driving Events

💡 The Event Tech Stack Behind 300+ Revenue-Driving Events At ExpoGenie, we work with over 100 clients who collectively ran more than 300 events on our platform last year — and we noticed some patterns. By anonymizing and analyzing the data, we uncovered which tools event planners rely on most to drive revenue, streamline workflows, […]

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Measuring ROI When Exhibiting and Sponsoring At Conferences

September 10, 2024 John Conolly Comments Off on Measuring ROI When Exhibiting and Sponsoring At Conferences

Exhibiting and sponsoring at conferences can be a significant investment for companies, making it crucial to measure the return on investment (ROI) to ensure that these efforts are worthwhile. However, calculating ROI in the context of conferences involves more than just tallying up costs and direct sales; it requires a comprehensive understanding of various metrics, […]

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How AI May Change the Future Event Technology

September 7, 2024 John Conolly Comments Off on How AI May Change the Future Event Technology

Artificial Intelligence (AI) is poised to revolutionize the event industry, offering innovative solutions that can enhance the planning, execution, and evaluation of events. From personalized attendee experiences to data-driven decision-making, AI is transforming the way event professionals operate, such as attendee and exhibitor management software, making processes more efficient and outcomes more impactful. In this […]

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Managing Too Many Technology Solutions for your Events

August 29, 2024 John Conolly Comments Off on Managing Too Many Technology Solutions for your Events

Event planning has evolved significantly with the advent of technology, but as event organizers adopt multiple tech solutions to manage different aspects of an event, they often encounter a new set of challenges. The problem of managing too many technology solutions can lead to inefficiencies, increased costs, and a fragmented attendee experience. In this article, […]

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Unique Ways to Offer Sponsorships for Conferences and Trade Shows

August 16, 2024 John Conolly Comments Off on Unique Ways to Offer Sponsorships for Conferences and Trade Shows

In today’s competitive landscape, sponsorships have evolved far beyond the traditional model of logo placements and banners. Conferences and trade shows now offer numerous innovative sponsorship opportunities that not only enhance brand visibility but also deliver significant value to both sponsors and attendees. By leveraging modern tools such as exhibitor management software, organizers can streamline […]

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Why Event Sponsorship Offers Better Value Than Traditional Media Advertising

August 7, 2024 John Conolly Comments Off on Why Event Sponsorship Offers Better Value Than Traditional Media Advertising

In the ever-evolving landscape of marketing, businesses are continually seeking ways to maximize their return on investment (ROI) and build deeper connections with their target audience. While traditional media advertising has its place, exhibit management software has emerged as a powerful tool that offers superior value and engagement. Here’s why.  The Power of Event Sponsorship […]

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Leveraging ChatGPT Prompts for Sponsorship Mastery

May 14, 2024 John Conolly Comments Off on Leveraging ChatGPT Prompts for Sponsorship Mastery

In the fast-paced world of event planning, securing sponsorships can be a daunting task. However, with the right tools and strategies, you can streamline your efforts and enhance your sponsorship success. Bizzabo’s recent e-book introduces a game-changing resource: ChatGPT prompts designed to tackle various aspects of sponsorship. Let’s explore how these prompts can transform your […]

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Solving Booth Staff Management with Exhibit Management Software

May 6, 2024 John Conolly Comments Off on Solving Booth Staff Management with Exhibit Management Software

In the fast-paced world of event planning, efficiency is key. From coordinating logistics to managing exhibitors and sponsors, event planners are constantly juggling numerous tasks to ensure a successful event. One area that often presents challenges is booth staff management. Traditionally, event planners rely on cumbersome spreadsheets or online forms to track booth staff information […]

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    Why Live Events Are the New Secret Weapon for Prospecting in 2025
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    Drowning in Spreadsheets? How Event Teams Are Getting Their Time Back
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