Full Name

Parthenon Management Group

Industry

Association Management Company (AMC)

Events

Multiple annual conferences, trade shows, and meetings across PMG-managed associations

Founded

2008

Headquarters

Brentwood, TN (Greater Nashville Area)

Website

https://parthenonmgmt.com/

Customer Profile

Parthenon Management Group (PMG) is a leading association management company (AMC) providing full-service management for professional associations and membership organizations. PMG supports a growing portfolio of conferences and events, many of which include increasingly complex exhibitor and sponsorship programs.

As PMG’s meetings department expanded, the team needed a scalable way to manage exhibitors and sponsors across multiple clients—without adding administrative overhead.

The Challenge

PMG’s events team was spending significant time manually managing exhibitor and sponsor workflows across their client base.

Key challenges included:

  • Chasing exhibitors and sponsors for logos, descriptions, and required files
  • Tracking payments and deliverables across spreadsheets and email
  • Managing growing sponsorship programs with limited automation

"We spent significant time following up with exhibitors and sponsors for logos, company descriptions, and payments. The back-and-forth was time-consuming, and we’d like to streamline this process."

Mary Ashley Bateman, Senior Meetings Coordinator, PMG

As client events grew larger and more complex, these manual processes became increasingly difficult to scale.

The Solution

PMG partnered with ExpoGenie to centralize and automate exhibitor and sponsor management across many of their events.

With ExpoGenie, PMG was able to:

  • Sell booth space and sponsorship packages online, enabling self-service purchasing
  • Centralize exhibitor and sponsor tasks, files, and communications in one portal
  • Automate email reminders and notifications to reduce manual follow-ups
  • Gain real-time visibility into sales, revenue, and booth assignments

“ExpoGenie has been a game-changer for us. The platform has saved our team countless hours, and our exhibitors and sponsors love the self-service capabilities.”

Rebecca Davis, Meeting Sales & Partnerships Manager, PMG

The Results

Since implementing ExpoGenie, PMG has seen measurable improvements across both operations and client outcomes:

  • Significant reduction in time spent chasing exhibitor and sponsor deliverables
  • Increased sponsor revenue across PMG’s client portfolio
  • Improved exhibitor and sponsor satisfaction, contributing to a 92% retention rate

“ExpoGenie has allowed us to provide a much better experience for our exhibitors and sponsors. We’re able to focus on higher-value activities instead of administrative tasks, and our clients are seeing the benefits in their bottom line.”

Mary Ashley Bateman, Senior Meetings Coordinator, PMG

See how ExpoGenie helps associations streamline exhibitor management →

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Why It Matters for AMCs

For PMG, ExpoGenie isn’t just a tool. It’s a way to standardize exhibitor and sponsor management across multiple clients while delivering a consistent, professional experience.

By reducing manual work and improving visibility, PMG can scale their meetings business without increasing staff workload.