“The customer service and responsiveness from the ExpoGenie team has been fantastic. They’ve been great partners in helping us optimize our processes.”
Dan Cooke, Exhibit & Sponsorship Manager
Full Name
American Physical Society
Industry
Scientific & Professional Association
Events
DAMOP
SCCM
Division of Fluid Dynamics (DFD)
Global Physics Summit
PHYSCON
Founded
1899
Headquarters
College Park, MD
Website
https://www.aps.org/
The Challenge
APS runs large, complex scientific meetings that require accurate exhibitor registration, booth assignments, and clean data flowing into their CRM.
Before ExpoGenie, APS relied on manual processes and a legacy system that created friction for both staff and exhibitors.
Key challenges included:
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Manual exhibitor registration workflows prone to errors
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Time-consuming booth assignment handled by staff
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Difficulty syncing exhibitor data to the correct accounts in their CRM
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Frustration from exhibitors due to lack of self-service tools
“We were managing exhibitor registrations manually, which led to errors and frustration for both our team and exhibitors.”
The Solution
APS partnered with ExpoGenie to modernize exhibitor registration and booth management while integrating directly with their existing CRM (Nimble).
With ExpoGenie, APS implemented:
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A self-service exhibitor portal for booth staff registration and task management
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Interactive booth selection, allowing exhibitors to choose their own locations
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Direct integration with Nimble CRM, ensuring clean, accurate account mapping
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Automated workflows that replaced manual data entry and follow-ups
“The integration between ExpoGenie and our Nimble CRM has been a game-changer.”
The Impact
Seamless CRM Integration
ExpoGenie ensures exhibitor data flows directly into APS’s CRM and is tied to the correct accounts, eliminating duplicate records and manual cleanup.
“We’re now able to seamlessly capture exhibitor information and tie it directly to the right accounts in our system.”
Faster, Error-Free Exhibitor Registration
By moving to a centralized, self-service portal, APS dramatically reduced registration errors and staff workload.
Self-Service Booth Selection
Exhibitors now select their own booth locations, removing hours of manual work for APS staff.
“ExpoGenie’s booth selection process has been a huge time-saver for us. Exhibitors love the ability to choose their own booth locations.”
Results at a Glance
Partnership & Support
Beyond the platform, APS highlighted ExpoGenie’s responsiveness and partnership throughout the implementation.
“The customer service and responsiveness from the ExpoGenie team has been fantastic. They’ve been great partners in helping us optimize our processes.”
See how ExpoGenie helps associations streamline exhibitor management →
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